Hommey Towels Review: Good Numbers, One Important Silence

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Hommey's core towels are 100% cotton at a published 700 GSM with a thick loop pile, certified to OEKO-TEX Standard 100, designed in Australia and made in China; a second line runs lighter at 550 GSM in 60% organic cotton and 40% lyocell. The brand now sells into the United States through its own US store with USD pricing. What Hommey does not publish anywhere is a cotton staple class -- no Supima, no Pima, no Turkish, no combed. On a 700 GSM towel that is the one omission that matters, because weight tells you how much cotton is in the towel and staple length tells you how long it stays there. Good towels, honestly specified except in that one place, at boutique prices.

We have not run Hommey towels through a year of laundry and will not pretend otherwise. What follows is what the brand and its retailers publish, read the same way we read every towel on this site -- weight, fiber, weave, certification, and what the silences mean -- plus what buying from the brand looks like from the United States.

Yes, and this is worth stating first because it was not always the case. Hommey is an Australian brand and its main storefront is Australian, but there is now a dedicated United States store at us.gethommey.com priced in US dollars, with free shipping over a threshold and a 30-day returns window stated on the brand's pages. The towels are listed as individual pieces and two-packs across a long run of colorways, alongside robes and bath mats.

The brand is also stocked by third-party retailers in Australia and New Zealand, which is where some of the clearest specification copy lives -- Ballantynes in New Zealand publishes the fiber, weight, certification and country of manufacture for both Hommey collections more plainly than the brand's own product pages do. That is a common pattern with boutique home-textile brands, and it is a useful place to check a claim.

One consequence of the US store being newer: the color range and the size availability on the US site are not always identical to the Australian one. If a specific colorway is the reason you are buying, check it on the US store rather than on the brand's main site.

Two collections, and they are genuinely different products rather than two names for the same towel.

Those are sensible sizes. The bath towel at roughly 55 x 27.5 in is a standard bath towel rather than a mean one, and the bath sheet at about 67 x 35.5 in is a genuine bath sheet -- comparable with the sizes in our bath sheet roundup rather than a slightly larger towel sold as one.

700 GSM is a real figure and a lot of towel. It sits at the top of the band we normally recommend, and it means a towel that feels substantial, holds a great deal of water, and takes a while to dry. That last part is not a criticism, it is arithmetic: dry time tracks mass, and the GSM guide sets out where each weight band lands.

The thing to be clear-eyed about is that 700 GSM in a bathroom with no window or no full-length rail is a liability rather than a luxury. A heavy loop pile that never fully dries between showers is the single most common cause of the problem in why towels smell. If that describes your bathroom, Hommey's own 550 GSM line is the better choice from its range, and a waffle or ribbed towel from the quick-dry picks is better still.

The lighter collection is the more interesting of the two, and it is a genuine construction rather than a marketing variant: 60% organic cotton blended with 40% lyocell at 550 GSM. Lyocell is a regenerated cellulose fiber made in a closed-loop solvent process, and in a towel it does two useful things -- it is very smooth against skin, and it wicks readily.

It also has the weakness every regenerated cellulose fiber has, which is that it loses strength when wet. For a towel -- an object that is soaked daily, wrung, and tumbled -- that is a real trade rather than a theoretical one, and it is the same argument we make about bamboo viscose in bamboo versus cotton towels. A 60/40 blend is a sensible place to land: the cotton carries the structure and the lyocell does the hand feel.

Worth noting what the organic claim covers and what it does not. The cotton portion is described as organic and the finished textile is OEKO-TEX Standard 100 certified, which tests for harmful substances. That is not the same as a GOTS certification, which covers organic fiber content plus processing and social criteria across the chain. If a certified organic textile is specifically what you are shopping for, that distinction matters, and the Bioweaves towel below is the GOTS-certified answer in the same weight band.

Both collections state this plainly, and we think stating it is a point in the brand's favor. Country of manufacture is not a quality signal on its own -- some of the best towels in the world are woven in China, India, Turkey and Portugal, and some of the worst are too. What it does tell you is that "designed in Australia" is a design claim and not a weaving claim, which is a distinction a lot of boutique brands blur deliberately.

What it does not tell you is where the cotton grew, and that is the question the missing staple class would have answered. A brand that names the mill country but not the fiber origin has told you about the last step and not the first one.

We do not quote hard prices on this site outside the live price cards, because towel pricing moves constantly and a stale number is worse than no number. In relative terms, Hommey is a boutique brand: a single Hommey bath towel sits in roughly the same place as a four-pack of mainstream 700 GSM cotton bath towels on Amazon, and its bath sheets and robes are higher again.

That is not an accusation. It is the normal premium for a brand doing its own colorways, its own photography and its own customer service, and the color range is genuinely the best reason to buy here -- the palette is coherent in a way that mass-market towel ranges are not, and matching a bathroom across towel, hand towel, bath mat and robe is easy. If the look is what you are buying, you are buying something real.

If what you are buying is 700 GSM of cotton, you can have that for a fraction of it, and that is what the four picks below are.

Four Amazon towels in the same brief -- heavy loop-pile cotton, a published weight, and in three of the four cases a published fiber grade as well. Live prices and the date checked sit on each card, and every card names the reason to skip it.

The plush end, honestly labeled

White Classic Luxury 700 GSM Bath Towels

700 GSM long-staple combed cotton -- a genuinely dense, spa-weight towel, with the dry time that necessarily comes with it.

$49.99 - View on Amazon

#ad How we are funded · Price as of November 3, 2026

Organic certification with a published weight

BIOWEAVES Organic Cotton 700 GSM Bath Towels

GOTS-certified organic cotton at a stated 700 GSM in a two-ply low-twist yarn -- organic terry that tells you its density instead of asking you to take the certification on faith.

$49.00 - View on Amazon

#ad How we are funded · Price as of November 3, 2026

Plush without the twist

Brooklinen Super-Plush Turkish Cotton Bath Towel

Zero-twist Aegean Turkish cotton, originally 820 GSM and reduced to 770 GSM after customers said it took too long to dry -- a rare case of a brand trading loft for usability.

$148.00 - View on Amazon

#ad How we are funded · Price as of November 3, 2026

The heaviest towel on this site

Madison Park Splendor 1000 GSM Cotton Plush Towel Set

1000 GSM of long-staple zero-twist cotton -- a genuinely extraordinary object to pick up, and a guest-bathroom towel by physics rather than by marketing.

$74.18 - View on Amazon

#ad How we are funded · Price as of November 3, 2026

• Anyone matching a whole bathroom to a specific palette. This is the brand's actual advantage. Towels, hand towels, face cloths, bath mats and robes in one coherent color range, which almost nobody at this price does well.
• Anyone who wants a heavy towel and has the airflow for it. 700 GSM with a thick loop pile is a plush towel and the weight is honestly stated. Given a full-length rail and some ventilation, it will be lovely.
• Anyone who specifically wants a cotton and lyocell blend. The 550 GSM line is a real construction and it is not easy to find. If you have tried a bamboo-blend towel and liked the hand feel but not the wet strength, this is a more sensibly balanced version of the same idea.

• Anyone buying on durability. Without a published staple class there is no way to predict how the pile ages, and that is the only question this site is really asking. Buy a towel that names its fiber grade instead.
• Anyone with a poorly ventilated bathroom. A 700 GSM loop pile in a windowless room is the classic recipe for towels that never quite dry. The fix is weight and weave, not detergent.
• Anyone who needs a GOTS-certified organic towel. The organic claim here covers the cotton portion of a blend and the finished cloth carries OEKO-TEX rather than GOTS. That is a weaker guarantee than it sounds if certification is the point.
• Anyone replacing towels piecemeal over years. Boutique colorways rotate. If you expect to buy a seventh matching towel in 2029, buy from a long-running mainstream range -- or buy the spare now, as how many towels per person recommends.

Hommey is a well-run boutique towel brand that publishes more than most of its peers and one thing less than it should. The weights are real, the certification is real, the sizes are honest, the country of manufacture is stated, and the US store makes it genuinely buyable. The missing staple class is the reason it is not a recommendation on a durability-first site: we cannot tell you how these towels will look in year three, and neither can the brand's own product pages.

Buy Hommey for the palette. Buy a towel that names its cotton for the laundry cupboard. If you want both in one purchase, that is what the long-staple roundup and the white towel picks are for, and our brand reviews apply the same test to everyone else.